AI adoption is high. But most teams still can't tell you if their growth strategy is working, where the budget is actually going, or whether AI is recommending them to buyers. We're surveying 500 GTM operators to map the full gap across marketing systems, strategy, and AI visibility — and publishing the findings for free.
Most GTM teams can describe their AI tools. Far fewer can tell you what those tools cost, whether they're actually moving pipeline, or whether buyers can even find them through AI search. The gap between stated priorities and actual systems is what this survey is designed to expose.
Strategy in one place. Execution in another. Results somewhere else. Most teams manage content across 4+ tools and have no unified view of what's actually working.
ChatGPT, Perplexity, Gemini. They're asking AI who to shortlist before they ever visit your site. Most teams have no strategy for showing up in those answers.
Most can't give you an exact number. Tools, agencies, subscriptions, model APIs — the spend is scattered across vendors, teams, and credit cards. Nobody's tracking the total.
The other 77% are producing more content than ever and attributing almost none of it to revenue.
Most benchmark surveys ask what tools you use. This one is built around a single question: how big is the gap between how AI-forward teams think they are — and how AI-forward they actually are? These are the three hypotheses we're testing.
Most growth operators feel confident about their AI adoption. When you look at what they're actually using it for — and what they're not — the self-assessment rarely survives contact with the questions.
Teams consistently list organic and content as their most important acquisition channel. We expect to find the actual monthly spend breakdown tells a very different story.
Tools, APIs, and subscriptions have been rolled out across marketing teams everywhere. We think fewer than 1 in 4 growth leads can name their total monthly AI spend.
Everyone who completes the survey gets early access to the full State of AI-Led Growth report. See exactly how your team compares to 500 GTM operators across AI adoption, budget allocation, content systems, and AI visibility — segmented by role, stage, and company size.
The complete State of AI-Led Growth findings — including all three gap analyses (Adoption, Budget, Cost) — sent to you when it publishes. Free, no paywall.
When you register, you can opt in to be quoted in the report, cited as a practitioner voice, or tapped as an advisor on this topic. Check the box if you want to be in the room where it happens.
This isn't a survey for "marketers" broadly. It's for the operators and growth leads who are actually running AI in their GTM motion every day.
Own pipeline. Accountable for AI ROI. Need the benchmark.
Running experiments. Scaling what works. Want to know what peers are doing.
Doing it yourself at Seed or Series A. Want signal, not fluff.
Building the stack. Measuring what actually matters.
This isn't a report you skim and close. The benchmark is designed to give you specific data points you can act on — and bring to the people who need convincing.
See how your self-rated AI adoption stacks up against what peers in your role and stage are actually doing. The gap is usually the most useful data point.
Benchmark data from 500 operators beats an internal opinion every time. Use the findings to justify budget, headcount, or a shift in strategy to your board or leadership team.
Filter findings by company stage, team size, and role. Know exactly where you're ahead of the curve, where you're lagging, and what the teams doing it well are prioritizing.
When buyers are using AI to shortlist vendors, "we should probably look into this" doesn't cut it. Real benchmark data on how many teams are tracking — and how many aren't — does.
27 questions across 7 categories. These six are the ones most respondents don't expect.
GrowthX builds software and runs growth programs for some of the fastest-growing B2B companies in the world. HubSpot is an investor. This survey is independent research, not a vendor report. The data from this survey directly shapes what we build next for growth teams. No agenda, just the benchmark.
~8 minutes. Free. Every answer you give makes the data sharper — and the report more useful to the whole GTM community.
Take the Survey →