Take the Survey | State of AI-Led Growth 2026

About You

Quick questions to help us segment findings by role, stage, and company size.

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Q1

What's your role?

Founder / CEO / Co-founder VP or Director of Marketing Head of Growth / Growth Lead Marketing Ops / RevOps Content Lead / Head of Content Other

Q2

What stage is your company?

Q3

How large is your marketing or growth team?

Adoption & Maturity

How your team rates itself on AI adoption -- and what that actually looks like in practice.

Q4

On a scale from 1 to 10, how would you rate your team's overall AI adoption?

1 = We've barely started · 10 = AI runs our entire workflow

Q5

How is AI changing the way your team does marketing and growth work?

It hasn't changed how we work yet We use it for specific tasks, but our overall approach is the same It's changing how we plan and execute across multiple areas We've fundamentally rebuilt how we work around it

Q6

In the last 90 days, which of these did your team actually use AI to produce?

Select all that apply

Written content (blogs, emails, social posts) Outreach messages or sequences Ad copy or landing pages Research summaries or competitive intel Reports, decks, or presentations Strategy documents or briefs None of the above

Use Cases & Tools

What AI is being used for, what it costs, and what's on your radar next.

Q7

Which areas is your team actively using AI for?

Select all that apply

Content creation Outbound & prospecting Research & competitive intel Analytics & reporting AI visibility & search presence Paid advertising CRM & lead scoring Campaign strategy & planning None of these yet

Q8

Which AI tools does your team use most?

Select all that apply

ChatGPT Claude Gemini Perplexity Built into tools we already use (HubSpot, Notion, Salesforce, etc.) Cursor / coding assistants Jasper or Copy.ai In-house tools / open-source LLMs (Llama, Mistral, etc.) Other

Q9

Does your team have visibility into how much you're spending on AI each month -- tools, model APIs, and subscriptions combined?

Yes, we track it closely and know the number Roughly -- we have a general sense but nothing exact No -- it's spread across tools and nobody's tracking it AI is mostly built into tools we already pay for, so it's not a separate line item

Q10

What new tools or technology is your team most excited about right now -- even if you're still early with them?

🔥

AI section: done. If you were honest, you're already more self-aware than 80% of GTM takes published in the last six months. The next section is where things get interesting.

Content & Growth Operations

How your team manages content strategy, budget, execution, and performance -- and whether AI is changing the output.

Q11

What's the primary way your company drives inbound pipeline right now?

Pick your top 1

Q12

What is your team's total monthly marketing budget? Include tools, agencies, programs, and team time.

Q13

Of that total, roughly how much goes toward content, SEO, and organic growth specifically (tools, agencies, and team time for these channels)?

Q14

How does your team currently manage content strategy and execution?

Fully in-house: our team owns everything In-house strategy, freelancers or agencies for production External agency manages most of it A mix that varies by project or channel We don't have a formal process

Q15

Do you have a single, consolidated view of how all your web properties and content are performing?

Yes, everything is in one place Partially: some things are unified, some aren't No, we piece it together from separate tools We don't have clear visibility into this

Q16

Can you directly connect your content or organic spend to specific pipeline or revenue outcomes?

Yes, we have clear attribution Partially: we track the basics but attribution is fuzzy Not really: we're mostly guessing We don't try to connect them

Q17

In the last 6 months, has AI changed your team's content publishing output?

We're publishing significantly more Slightly more, with less effort About the same Less, but the quality is better AI hasn't changed our output much yet

📊

Halfway. The budget questions you just answered are the ones nobody publishes. Most people dodge them in podcasts too. You didn't. That data is the whole point.

Results, Expectations & Tensions

Where AI is delivering, and where it's creating new friction.

Q18

Where have you seen the clearest return from AI in your GTM work?

Speed / time savings Content quality Pipeline or revenue directly attributed Cost reduction Haven't seen clear ROI yet

Q19

What's your biggest challenge with AI in GTM work?

Pick your top 2

Maintaining brand voice and quality Team losing core skills (writing, strategy, creative thinking) Getting the team to use it consistently Knowing which tools are worth it Measuring impact Trust and accuracy concerns Integrating into existing workflows Leadership buy-in Finding or hiring people with the right AI skills

Q20

Where does AI create as many new problems as it solves for your GTM team?

Select up to 2

Faster output but harder to maintain quality More content but less strategic thinking Saves time on tasks but adds time to reviewing and editing Tools change faster than we can keep up None: the benefits clearly outweigh the challenges

Q21

What do you wish AI could do for your GTM work that it can't do well today?

✌️

Four down, two to go. This is where Netflix would ask if you're still watching. You clearly are. One more section before AI visibility -- the one where most teams feel a little personally attacked. Hang tight.

AI Visibility & AEO

This is the core of the research. Do GTM teams have any strategy for how AI talks about them?

Q22

Are you actively tracking whether your brand shows up in AI-generated responses across ChatGPT, Perplexity, Gemini, and Claude?

Yes, we track this regularly We've checked a few times but don't track it We know we should but haven't started Not a priority for us right now

Q23

Does your team have a defined strategy for how you appear in AI search results and recommendations?

Yes, we have a defined strategy We're figuring it out We rely on our existing SEO and assume it carries over We haven't thought about it

Q24

What's your biggest barrier to improving your AI visibility?

Pick your top 1

Don't know where to start Don't have a tool to track it Not sure who owns it on the team Not convinced it matters yet Budget Other

🏁

Last section. We promise the final three questions don't ask you to rate your satisfaction with this survey experience. We would never.

Future Intent

Where GTM teams are headed with AI over the next 12 months.

Q25

Where are you planning to invest most in AI for GTM in the next 12 months?

Select your top 2

Content production at scale Outbound & prospecting AI visibility & AEO Marketing ops & automation Strategy & planning Not planning to increase AI investment

Q26

Does your team have a documented playbook or guidelines for how AI should be used?

Yes, we have clear guidelines everyone follows We have something informal but nothing written down We're working on it No, we figure it out as we go

Q27

What's the single biggest thing standing between your current content and organic strategy and the results you want?

Not enough time or team capacity Can't clearly measure what's working Strategy is unclear or keeps changing Tools and systems are too fragmented Can't connect content spend to revenue Not showing up where buyers are looking (search, AI, social)

The State of AI-Led Growth Survey

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